Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the From Zero to 6% of Revenues in 6 months: Transforming your Station's Digital Strategy
More than a few stations and radio groups are now earning a significant fraction of their total revenues from digital sources. And one of the ones that impresses me most is Gap Broadcasting.
Gap puts to work some of the stuff I (and others) have been talking about for some time. Check out this conversation with Erik Hellum, President of Gap West Broadcasting, and learn some of their secrets.
And here's a presentation prepared by Gap which outlines some of those strategies in vivid detail.
Transforming Radios Business Model With Multiple Revenue Streams
View more OpenOffice presentations from mramsey1.
The point I want to make is this: Digital isn't an add-on. It's part of a wholesale redefinition of the radio business that is way beyond whether or not you have a "good website."
Gap gets that. You should too.
