Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Why Radio Resists Innovation
From John Moore over at Brand Autopsy comes this excellent overview of why the radio industry finds it so difficult to transform itself for a new era....
...without ever mentioning the word "radio."
My favorite "money quote": "Innovative ideas are rarely rejected on their merits; they're rejected because of how they make people feel."
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