Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the "The only thing we have to fear...."
When FDR delivered his fireside chats to a frightened nation, he used the radio.
When President-elect Obama delivers his version of the fireside chat, he uses YouTube.
Maybe, just maybe, we in Radio have lived too long under the limits of our own inferiority complex. Maybe, just maybe, we need to carry our listeners wherever they want to go - in whatever medium they want to experience - whenever they want. On their terms.
If you manage the relationships - if you have the trust of the audience - then you can carry them wherever they want and monetize the path, all along the way.
It's not about extending your brands, folks. It's about extending your audience.
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