Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Christmas Music on the Radio 2008
With the extreme turbulance in our economy today, here's my prediction:
This will be the biggest year for Christmas music on the radio EVER.
I don't mean just the number of stations doing it. I mean the volume of listeners finding safe refuge in it.
Christmas music on the radio will be HUGE this year.
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