Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Radio and the 55-foot-tall Lava Lamp
This video is not new, but many of you haven't seen Seth Godin in action before.
And this particular presentation is a version of his keynote at NAB a few years ago.
The message is as fresh and fragrant today as it was then.
"No matter what we do for a living, we're in the fashion business," says Seth. The world of average products for average people is disappearing before our eyes.
Maybe because there are no average people. There are only average products.
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