Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Every leader in the radio industry should watch this
...especially the last five minutes.
Some outstanding weekend viewing from Benjamin Zander, author and conductor of the Boston Symphony.
Not just for Classical music fans. Not at all for Classical music fans, in fact. But for leaders who forget that leading is about creating awesome visions worth aspiring to. Awesome visions you are convinced "you can live into," as Ben puts it.
'If the eyes are shiny, you know you're doing it," says Zander.
"How many shiny eyes are around you?" radio industry leaders.
It makes a difference, the words coming out of your mouth.
Use them wisely. Use them well.
Use them.
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» More For Our Ben Zander Series from Direct Response Radio Advertising Blog
Not too long ago we wrote a series of blogs based on the keynote speaker of the Response Expo event we attended in San Diego in May. Thanks to Mark RamseyI recently found out about a video of Mr. Zander... [Read More]
