Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Easy steps to turn your radio station into a web widget
A "widget" is a piece of your content that is portable. Your station's fans "embed" it on their own pages, and every time they do this they expand distribution for your content and your brand.
Some companies, like Yes.com, specialize in widgetizing your radio station.
But if those don't fit the bill, here are some super-easy instructions for making your own.
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