Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the What's next for CBS's digital strategy?
They've already picked up last.fm, CNet, and more. So what's the next slice in CBS's digital pie? What's the digital strategy?
Further acquisitions will be "video, mobile, and local," according to Mike Marquez, CBS Interactive's Merger & Acquisitions head.
While CBS's strategy goes well beyond radio (obviously), it's quite likely that radio will tap into all of these interactive areas.
[video via Mashable]
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