Fresh Air is an essential manual on marketing radio stations and the radio industry, by Mark Ramsey. Read the Does your station REALLY have a position?
I feel almost silly going so far back to the marketing basics that I'm actually writing a post on positioning, but this graphic says so much in so few words, that I wanted to share it with you.
So complete this sentence for your station.
Your station is the only [blank] that [offers blank benefit].
If you can't complete the sentence, you don't have a position.
More here.
And remember, there's a VAST difference between "having a positioning statement" and having a position.
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Don't feel silly Mark ... I share this knowledge nugget with businesses all the time. Simple. Poignant. Brilliant. Marty Neumeier rocks.
Posted by: john moore (from Brand Autopsy) | May 07, 2008 at 07:38 PM