Fresh Air is an essential manual on marketing radio stations and the radio industry, by Mark Ramsey. Read the They're not "listeners," they're "users"
From Inside Radio:
Bonneville’s new media director James Webb says radio needs to stop thinking of its cume as “listeners” and consider them to be “users.” He says “Listeners are engaged only when the radio is on. Radio users connect with you in other ways.”
Yes, yes, yes.
And consider: If your "audience" is "users," then you are by definition members of the new media community, not the "radio industry" per se.
Your competition - and your aspirations and opportunities - have just opened wide.
How does that change what you do, when you see your "listeners" as "users"?
Think about it.
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» Webb-T-D-A from JacoBlog - Jacobs Media's Blog
Mark Ramsey and I aren't always on the same page, but we noticed the same piece in Inside Radio's INsight column, written by Bonneville's New Media Director, James Webb. Urging stations to stop thinking about cumers as listeners, but as users was the h... [Read More]
Thanks for this.
Users help define community and can offer much back to the producers.
Join the new radio user community here:
http://cellecast.com
Posted by: Andrew Deal | April 24, 2008 at 07:33 PM