Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Who says radio can't be sexy? Internet radio, that is.
It's only a matter of time until this comes to these shores.
Note the emphasis on discovery of new content and on the "rediscovery" of radio itself. Radio can be cool, says this little promo.
But only if it really is.
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