Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the The Internet in your BMW
Available in Europe soon. Can the US be far behind?
And no, it doesn't require WiFi or WiMax.
Click here for the video that explains it all.
As CNet's Brian Cooley says, BMW is "the first car company to embrace a factory-optional Internet connection."
As one correspondent noted to me, imagine if BMW owners could have their own branded internet radio station with format choices. BMW rocks, Jazz on BMW, BMW plays the classics.
When your brand is BMW you certainly don't need Clear Channel.
Not unless you want Ryan Seacrest, and Clear Channel is the only way to get him.
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» Welcome to the future: The Internet in your BMW from Orbitcast
It's becoming a reality. BMW is the first car company to offer Web browsing as a factory-installed option. And this is using currently available wireless data technology, it's not a WiMax pipe dream or using spotty WiFi. Currently, it's only available ... [Read More]
