Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the HD Radio sales reports are moving targets
Finally some hard numbers on HD radio sales: 330,000 sold in 2007, up from 40,000 receivers in 2006.
Spin this any way you like, the reality is that these are low numbers, particularly after hundreds of millions of dollars of radio promotion provided gratis.
Indeed, by this time next year, there will be more HD radios in the U.S. than Ham Radios.
As I have long argued I wouldn't expect these numbers to be high, of course, because of the way radio is used and purchased - or not purchased - by consumers.
But what can we conclude about the prospects for HD when even the sales tally is a moving target? Here, for example, is what iBiquity was saying last October:
HD Radio technology company iBiquity Digital estimates about 200,000 HD radios were sold last year [2006], and predicts between 1 million and 1.5 million will be sold this year [2007].
Somehow a great many reported sales disappeared into a black hole.
In any event, HD radio will be over 500,000 units sold in 2008, while listenership to Internet radio will be roughly 200 times larger.
One day the radio industry will awaken to realize that inventing a new channel of distribution in a sea of already popular distribution channels is no pathway to the future.
Particularly not if the consumer has already spoken.
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» HD Radio: Which hype should you believe? from Orbitcast
HD Radio sales numbers have come in for 2007, and iBiquity is patting itself on the back because of a reported 700% jump in sales year-over-year. Bob Struble, president of iBiquity, told the NAB Board of Directors that 2007 was a "breakthrough year" w... [Read More]
