Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Text Messaging - New Revenue for Radio
As time rolls on it will become increasingly clear to the radio industry that we need to supplement our traditional sources of revenue because those traditional sources are under siege by more accountable alternatives.
But radio can be accountable, too. Just ask the folks at HipCricket.
I did.
Here's my conversation with HipCricket's Ivan Braiker and Graham Knowles.
MP3 File
The purpose of this interview is not to pitch HipCricket but to explain to you why Text Messaging as a category of revenue matters for your station and your group. And, as a category, I absolutely think it does.
Radio is no longer about selling ads. It's about leveraging our audience relationships so as to connect listeners with clients profitably. No matter how that's done.
You owe it to yourself to investigate text messaging.
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» This Guy Gets It from Direct Response Radio Advertising Blog
Mark Ramsey is a consultant to radio stations. Many of his posts are about helping radio stations handle the impact of the changes in technology. We've often thought he should start with changing their thinking first. In his post today... [Read More]
