Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the I don't know how much more clearly I can say this
The projected trends in advertising spending speak for themselves: By 2008, online advertising spending in the US is projected to surpass radio advertising spending for the first time.
The Internet will not kill the radio star, of course. Assuming the radio star wakes up to realize he is in the Internet business, too.
What say you, radio star?
Is your strategy in place - yesterday?
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