Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the 7 Days of Seth - Chapter 1
In Chapter 1, Seth talks about the importance of "hits" in a "long tail" world, and radio's role in creating those hits.
"7 Days of Seth" is an extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry - in seven daily audio chapters.
Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.
Click here to Listen: Seth Godin - Chapter 1: "The Short Head beats the Long Tail"
Chapter 1: "The Short Head beats the Long Tail"
Chapter 2: "Is Radio Headed for a Dead End?"
Chapter 3: "What happens to Radio when every car is WiFi?"
Chapter 4: "How Wall Street is Killing Radio"
Chapter 5: "Why HD Radio is NOT the Answer"
Chapter 6: "Radio should be in the Relationship Business"
Chapter 7: "How Screwed is the Music Business?"
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» 7 Days of Seth Godin at Hear 2.0: Radio from ProHipHop - Hip Hop Marketing
Mark Ramsey at Hear 2.0 has a great series of interview clips with Seth Godin in progress. They focus on concepts from his upcoming book, The Dip, and they're all good so far. I'll update as they drop. 7 Days of Seth:Chapter 1: The Short Head beats the... [Read More]
