Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Slacker.com: The radio revolution arrives this summer
It's not radio, it's not satellite radio, and it's not Internet radio - it's all of the above, and it's personalized.
That's the best way to describe Slacker.com, the transformational new radio experience that will rock the world of radio starting this summer.
I sat down with Jonathan Sasse, marketing head of Slacker.com, and talked about what the service is and why it matters.
This is MUST listening if you work in radio, because it is going to change everything.
MP3 File
In case you're thinking Slacker.com requires consumers to buy a portable unit, think again. Slacker.com is a service, not a piece of hardware, and that service could appear on any and every mp3 player or cell phone you know, instantly turning those units into mobile, portable, personal radios.
What's more, Slacker.com will be releasing a satellite-powered car mount later this summer. That's right, Slacker.com will be in the satellite radio business competing against XM and Sirius.
What do you call a market where two satellite firms merge to compete against another firm?
You do NOT call it a monopoly.
Required listening.
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» Slacker interviewed by Hear 2.0 (highly recommended) from Orbitcast
Slacker's head of marketing Jonathan Sasse sat down with Mark Ramsey of Hear 2.0 in an incredible audio interview, and I highly recommend everyone take a listen to it.Not only does Ramsey address the thought that Slacker, with their own satellite deliv... [Read More]
