Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the The key to success for HD radio....
...is simplicty for the consumer.
Simplicity in design and usability.
Simplicity in benefit.
Simplicity in concept.
Simplicity in distribution and access.
Simplicity in adoption.
Simplicity in message.
Simplicity in content.
Simplicity in equipment.
How good a job has the radio industy done in these areas?
As John Maeda puts it, "simplicity is about subtracting the obvious and adding the meaningful."
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