Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the The dangers of "too much choice"
Words of warning for those who think a zillion channels of anything - satellite, hd, or Internet radio stations - will give more people more of what they want and make them happier as a result.
Too much choice is a turn-off.
Read this piece from Australian TV (or see the Windows Media version of the TV story)
How do we cope with too much choice?
Simple.
We avoid the options.
So when you hear marketers - especially marketers in the audio information and entertainment (a.k.a. radio) space tell you a piece of technology is good because it offers up "a lot more choice," tell them to do their homework.
Or wonder why consumers stay away in droves.
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834518c6c69e200d834447b6053ef
Listed below are links to weblogs that reference The dangers of "too much choice":
