Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Are you getting your click's worth?
If your clients are advertising on your station's website (and I hope they are - and not for nothing, either), then how do you value those "clicks"? How do you communicate to your client what each click is worth, given that each click represents a "lead" which may convert to a sale?
Well, the equation is here.
Now, are you selling that real estate for what it's worth?
[thanks to Seth Godin for the link]
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» Radio monetizing the multi-mediaaudience from Pete's View
James Cridland’s Bloggy blogg blog has a great post about the value of cross media advertising
“of course radio stations should be selling multi-media campaigns: uniquely, the benefits of radio (immediacy, emotion, push-info) and the benefits o... [Read More]
