Hear 2.0: Starbucks: CSI

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Starbucks: CSI

Tribalknowledge_final

My friend and Brand Autopsy guru John Moore's new book is out: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture.

For a very slick preview of the book, go here and click the "download PDF" button.

And, schedules permitting, there'll be a Q&A here with John within the next few weeks.

September 12, 2006 in Books | Permalink

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