Fresh Air is an essential manual on marketing radio stations and the radio industry, by Mark Ramsey. Read the Google wants your sellers
Slipped into the back pages of the radio trades is an ad with a familiar logo. And although it hasn't made any radio headlines, I have to wonder why not:
Google Audio is looking for sellers.
In Chicago, Santa Monica, Dallas, Atlanta, and New York (here's the ad online).
Among the responsibilities:
- Sell network, national agency accounts, transactional advertising solutions, and client direct accounts, including custom built advertising solutions.
- Research, position, and brand, Google Audio to Buyers, Planners, Account Supervisors, Principals, and direct clients.
- Represent Google Audio at local/regional marketing and advertising conferences as well as seminars, where applicable.
- Develop strategic direction and plan for the region’s sales efforts.
- Cultivate new relationships at all levels to gain depth of agency, direct key and target accounts.
It's worth noting that while the ad emphasizes "radio" the true nature of the effort is guaranteed to cross distribution channel boundaries - to be truly "audio": Online, satellite, radio, you name it.
It was a year ago when I said we're not in the radio business, we're in the business of audio entertainment and information.
For some folks that doesn't make sense.
Perhaps Google just made it a little clearer.
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what . . . no absurdly complex logic puzzle or equation to figure out in their radio trade employment ads?
,-)
Posted by: Jeff Schmidt | September 06, 2006 at 05:05 PM
That's funny - in a very deep reference kind of way!
Fortunately, Jeff our industry has logic puzzles a-plenty. :-)
Posted by: Mark Ramsey | September 06, 2006 at 05:48 PM
Mark,
Google (ok SWMX too) are re-writing the rules of radio sales. The industry will take note (and money) from new sources wherever they are. Understanding the biz and differences between us will come sooner or later.
Fig
(note to self, Google & E-Bay in radio/audio sales... SoftWave should consider branching out to include search/auctions. Call Mark regarding brand extensions.)
Posted by: Bill Figenshu | September 07, 2006 at 11:18 PM