Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Do your listeners make your TV spots yet?
User-generated advertising - the notion that your audience can make TV spots for you in order to generate buzz and sampling for your station. All without any expense on your part.
This was once just a good and clever idea.
Now it is a full-blown trend.
Are you aboard yet?
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