Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Motivating listeners to join your fan club
I was browsing the KCRW website today and I saw something so interesting that I wondered why I don't see it on commercial radio station websites.
When you subscribe to KCRW you're tossed into a sweepstakes to win an iPod Hi-Fi - that's the new speaker system from Apple.
Do you have incentive premiums to encourage listeners to join your frequent listener club?
Why not?
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