Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the NBC and CBS read the futuristic tea leaves
Viewers will now be able to buy versions of popular shows on CBS and NBC.
As the media world moves to an on-demand model, where does that leave radio?
On-demand is only valuable when the content you're demanding is high quality, unduplicated, and scarce. And, of course, all high quality, unduplicated content is scarce.
So if your morning show is a Howard Stern, you can go on-demand.
But if your station is all music....
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