Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the MTV goes more mobile
MTV views mobile entertainment as its next great frontier - it's the so-called "third screen." Not the TV, not the computer, it's that little one with the phone attached.
Ironically, the "original" mobile entertainment medium is a little thing called radio.
Are you up for the challenges ahead? Do you know what it means to be "mobile" for the generation weaned on the Internet?
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