Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the The coming FM Talk boom?
Cumulus head Lew Dickey says FM Talk will be one of the hot trends in the top markets over the next few years, according to this article.
I think Lew is absolutely right. If, that is, there's enough talent to go around.
If you can find and hire the talent, do it.
Go where your competitors, Internet Radio, and Satellite can't.
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» Like MTV, Radio Doesn’t Find Music Valuable from First Crack Podcast with Garrick Van Buren
Long ago, broadcast radio gave up with introducing their audience to new music. I first became aware of it sometime during the summer of 1996 [1] , I’m sure the tipping point occured long before then.
Between Cumulus Media president/CEO Lew Di... [Read More]
