Don't give people what they want
"Giving people what they want is fundamentally and disastrously wrong. The people don't know what they want...[Give] them something better."
- Samuel Rothapfel, founder of the Palace Theater chain. 1914.
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Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the