Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the If your station is in a head-to-head format battle...
then you're in a "drag-race."
And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook.
The players in this case are iPod accessories, but the rules are universal.
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