Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Introducing: The Marketing Playbook
Recently, I participated in a Q&A with Marketing Playbook's John Zagula for his blog.
Well, I'm happy to report that John and co-author Richard Tong's new book, The Marketing Playbook, is now available at a bookstore near you.
Pick up a copy and we'll read it together.
In the coming weeks, I get to turn the tables and ask John the questions.
Stay tuned.
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