Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Kudos to Clear Channel for its "Creative Resource Group"
As they announce in this news release, Clear Channel is creating a "Radio Creative Resource Group" to assist stations and agencies in creating more effective spots.
Nothing is needed more than this!
Congratulations to Clear Channel for doing the right thing. Now let's hope the bar for advertising in the entire Radio industry is raised as a result.
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