Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Have you had your Generation C today?
"44% of US adult internet users (53 million people aged 18 and over) have created content for the online world through building or contributing to web sites, creating blogs, and sharing files." These are the consumers that interact with and contribute to the goods and services they consume.
They are "Generation C" (the sound you hear is Douglas Coupland wishing he were dead so he could spin in his grave).
More here.
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