Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the The Proof is in the Pudding
Yesterday I wrote about the importance of PROVING our claims.
Today I attach a graphic used by one of my competitor research companies.
Are these folks "#1 for Radio"?
Well, what's the evidence provided for this claim?
Answer: None.
You would think somebody in the business of advising radio stations on strategy would present some proof for their own claims, wouldn't you?
But, it turns out, you can't prove a lie.
Is Mercury "#1 for Radio"? Of course not. And I would never claim it. We're just out there trying to do some good work for folks who choose to make us a part of their team.
I'll take that over "#1" any day.
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» More stuff about proof from Marketing Playbook
Our earlier entry on Proof is better than Marketing generated a fair amount of commentary. And one notable correction, "proof is marketing." Nice to see our blogging compatriot Mark Ramsey highlight the same thoughts, both in his endorsement for radio... [Read More]
