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Laura Ries tells you how to name your Radio Station

Consultant Laura Ries knows all the rules about brand naming.

See if your station's name passes these tests:

#1: Short
#2: Simple
#3: Suggestive of the category
#4: Unique
#5: Alliterative
#6: Speakable
#7: Spellable
#8: Shocking
#9: Personalized

And here's her full discussion on the topic.

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