Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Who's more creative? Banks or Radio?
Just when you think you've thought of everything you realize you haven't thought of anything.
Exhibit A: This article about some remarkably...well...remarkable changes in the banking industry.
Can your local bank say they have these?
- a bank on wheels
- a Starubucks in the branch
- a conference room for community use
- easy signup for Yoga classes
- a teller "action doll"
The more time you spend in a branch, the more service you get, and the more services you buy.
Some serious "Purple Cow" thinking.
Take a lesson, Radio. From an industry that isn't even about entertainment like ours is.
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