Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the More Sports fallout
First, a supportive note from a former Sports Radio PD, after I told him some of his former peers were none too appreciative about my piece critical of Sports Radio:
"Hey Mark, of course most don't agree-they are the same dumb asses that wanted all stats sports radio...they think guy talk is cool for testoterone,,,but it is over done, and found on all male leaning stations, regardless of format. it always comes back to entertainment, and branding heros is a part of the imaging, root for the underdog, and the common man(woman)."
And also, the ratings results are in for the hero-driven Olympics, and as the Daily News says:
"With 188 million viewers tuning in so far, the Athens Games are on track to be the most-watched summer Games ever."
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