Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the It's the Message, Stupid
If you remember nothing else about designing a TV - or Radio - spot, remember this:
The core message of your ad matters more than how well it is written.
The core message of your ad matters more than how well it is produced.
The core message of your ad matters more than the spokesperson who delivers it for you.
The core message of your ad matters more than your choice of media.
The core message of your ad matters more than the target it reaches.
From Advertising guru Roy Williams.
More here.
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