Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Question: What "Position" does Motorola own? Answer...?
What's this?
Do some of the world's biggest brands lack...hold your breath...a POSITION?
Tom Asacker says they do in this post.
What if Tom's right. And what does that mean for you?
Could it be...could it POSSIBLY be...that building a strong brand is about more than the simple and handy "positioning line"?
It is if you're a client of mine.
As Tom asks:
In Interbrand's 2004 ranking of their Top Global Brands by dollar value, some of the biggest gainers (all double digits) were Apple; Amazon; Samsung; Yahoo; Goldman Sachs; Caterpillar; Canon; and Motorola. For the life of me, I can't describe any of these brands' "position" relative to their competitors. I'm not kidding...
So would someone . . . anyone . . . please tell me what the "positions" of the eight aforementioned businesses are? Precisely what are the "sharpened, oversimplified messages" that they are communicating to their audiences? What "positions" do they "own" in the "minds of their prospects?" I'm not kidding. I really want to know.
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834518c6c69e200d835067d8153ef
Listed below are links to weblogs that reference Question: What "Position" does Motorola own? Answer...?:
