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Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Introduction, the foreword by Peter Smyth, or buy it now on Amazon.
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As an industry, we'll get more credibility with advertisers if we use the English language properly.
In this case, we're actually doing FEWER commercials and FEWER station promos.
Or, if you prefer, LESS commercial time and LESS time invested in promos.
Sometimes, it seems, LESS is wronger.
