Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Do Positioning Statements Kill?
Another outstanding post from Tom Asacker....
This time on the dubious value of platitudes...er...positioning statements.
Tom sums up: "Let's stop spending hard earned money trying to brainwash people with pithy prose, and let's start creating the future: those great products and experiences, which will light up the darkness of people's lives."
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» Positioning Statements: A loaded gun from Marketing Playbook
In a recent entry, Market Ramsey at Radio Marketing Nexus asks "Do Positioning Statements Kill?" To which I respond (not trying to sound like the NRA): Positioning is like a weapon, in the wrong hands it can kill, in the... [Read More]
