Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Jingle all the way
Can the average listener recall your station's jingle and hum the tune?
If so, great! You have created a memory trigger!
If not, why are you bothering? What a tremendous waste. It's not "ear candy" folks, it's memory food.
Jingles are made to be remembered - if they're made well.
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» Jingle all the way from Marketing Playbook
Radio Marketing Nexus: Jingle all the way Love the notion from Mark Ramsey that jingles are not ear candy but "Memory Food"... [Read More]
