Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the How to Name Your Radio Station
The folks at naming and branding agency Igor have produced a PDF that summarizes all their how-to's on naming whatever it is you have to name. In our case, that's a radio station.
Here's more on how to get a copy.
Igor, like Mercury, is honored with a mention in Seth Godin's new e-book, BullMarket 2004.
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» What else is in a name... from Marketing Playbook
While we're on the the perennial and often painful topic of naming, here are some recent entries that hit the spot: With their normal sense of humor and snarkyness, Snarkhunting highlights a recent naming doozy... "We utilize our proprietary Ideon... [Read More]
